Important work is buried in messages.
Requests wait, context is scattered and people spend hours sorting what should happen next.
Australian AI implementation studio
AI that works where work happens.
We help Australian organisations turn repetitive work into practical, supervised AI workflows—then train the people who will use them.
Founder-led · Australia-based · Human approval by design
01 · CaptureWork arrives
An approved business email or task enters the workflow.
02 · AssistAI prepares
The agent classifies, checks or drafts within clear boundaries.
03 · ApproveA person decides
Your team reviews the output before the real action happens.
Where work gets stuck
Growing teams deserve better than admin overload.
AI is valuable when it reduces friction around the work—not when it adds another disconnected tool. We begin with the operational problem and build the smallest useful solution.
Teams repeat the same drafting and checking.
Templates help, but staff still copy, reformat and search across the same documents every day.
Good software still leaves gaps between steps.
Small hand-offs create double entry, missed follow-up and work that depends on one person remembering.
Industry focus
Built around the way your sector works.
We bring a common implementation method to different operational realities. Our deepest product experience is in care, with practical applications across Australian business.
Explore all industriesHealth, disability & aged care
Administrative, workforce and knowledge workflows with stronger privacy and human-oversight boundaries.
Explore our care expertiseConstruction & trades
Quoting, enquiry triage, job preparation, documentation and follow-up that keep office and field teams moving.
See the opportunitiesProfessional services
Document-heavy, knowledge and client-service workflows where better preparation creates faster, more consistent work.
See the opportunitiesAI agent implementation & training
From useful idea to working routine.
We listen to the way your team works, select an appropriate workflow, build it inside approved systems and teach people how to supervise it.
Explore the service01
Workflow discovery
Map the real process, data, bottlenecks, risks and measurable outcome.
02
AI agents & automations
Build supervised workflows around your email, documents, CRM and operations.
03
Team training
Give staff clear, practical guidance on good use, limitations and escalation.
04
Support & improvement
Monitor what matters, maintain the workflow and expand only when justified.
A measured path
Start small. Prove value. Expand carefully.
Every engagement begins with understanding. Implementation pricing is tailored only after the workflow, systems and risk boundaries are clear.
01
Free introductory call
A focused conversation about where work is getting stuck.
02
Paid discovery workshop
We map the workflow, data, risks and practical opportunity.
03
Tailored proposal
Clear scope, controls, deliverables and commercial terms.
04
Implementation & training
We build, test and help your team use the new way of working.
05
Optional ongoing support
Monitoring, maintenance and careful expansion when it is useful.
Built from experience
Products shaped inside care operations.
AI Core CRM is also the company behind Effica and Effica Hire. Our implementation work is grounded in building real software for Australian provider and workforce teams.
Provider operations
Effica
Connected care-management software for Australian NDIS providers, from rostering and billing to workforce and compliance workflows.
Visit Effica
Care recruitment
Effica Hire
A modern hiring experience that helps care organisations find and manage suitable people more efficiently.
Visit Effica Hire
Founder-led
“The best AI implementation feels less like buying technology and more like removing friction from a team’s day.”
AI Core CRM was founded by Ali Sotoudeh to build practical systems around the realities of operational teams. Our care products give us deep domain experience; our implementation method now helps Australian organisations across industries move beyond the demonstration.
Read our storyResponsible by design
Useful AI still needs clear boundaries.
We do not present AI as a replacement for professional judgement. Sensitive or high-impact workflows require stronger assessment, access controls and human oversight.
Minimum necessary data
Begin with general business information and only introduce sensitive data after a proper assessment and approval.
Human oversight
Place a responsible person at the point where an AI output becomes a real message, record, decision or action.
Visible limitations
Make uncertainty, failure paths and permitted actions explicit so staff understand what the system cannot safely do.
Practical insights
Clear thinking for responsible implementation.
What AI agents can safely automate in an NDIS provider business
A practical way to choose low-risk NDIS business workflows for an AI-assisted pilot while keeping people in control.
Read the guideChatGPT and NDIS data: a practical privacy checklist for providers
Questions an NDIS provider should answer before staff enter business, participant or health information into an AI service.
Read the guideFrom inbox to invoice: seven NDIS admin workflows AI can assist with
Seven practical provider-administration workflows that can benefit from carefully scoped AI assistance and human approval.
Read the guideFrequently asked questions
What should you know before starting?
Clear expectations make for better implementation. Here are the questions we hear most often.
View all questionsWhat kinds of work can AI Core CRM automate?
We focus on repetitive operational work around email, documents, CRM records, internal knowledge, reporting and follow-up. Discovery determines whether the best answer is AI, ordinary automation or a simpler process change.
Which industries do you work with?
We work with Australian organisations across health and care, construction and trades, professional services, education and training, resources and field services, and property operations. We can assess suitable workflows in other industries during the introductory call.
Do you implement ChatGPT, Codex, Claude or custom automations?
Yes, where the platform fits the approved workflow and organisational requirements. We select and configure organisation-managed tools, connectors and custom automations based on the exact task, systems, permissions, data and support needs.
How much does an AI implementation cost?
The introductory call is free. A paid discovery workshop maps the workflow, systems, data and risks before we provide a tailored implementation proposal. This avoids quoting a complicated build from a vague idea.
Is our information secure and private?
Security and privacy depend on the exact platform, configuration, data and workflow. We begin with minimum-necessary data, controlled access and human review, then identify where privacy, legal or specialist assessment is required before sensitive information is introduced.
Free introductory call
Start with one useful conversation.
Tell us where work is getting stuck. We’ll help you identify a practical, responsible first step.